A business model canvas is a strategic management tool to develop novel or document existing business models and provides a comprehensive view of the various strategic details required to successfully bring a product to market. First introduced by Alex Osterwalder and Yves Pigneur in 2005 based on previous works in business ontology [2], it us utilized as a visual scheme for planning, developing, and testing the business model(s) of organization [3]. According to creators, the business model canvas was created as a multidisciplinary tool to be used by enterprise with the aim to challenge obsolete business models for the creation of new enterprises. Since the release of the original canvas, new canvases have been created for specific niches.