Focus Group

General Information

Name	Focus Group
Abbreviation	FOG
Learning Cost	120
Playing Cost	250
Suggested Phases	1

Engineers

Mechanical Engineer	Industrial Design	System Engineer	Electrical Engineer	Production Engineer	Software Engineer
✗	✔	✗	✗	✗	✗

Technique and Issue Views

BusinessNeeds	Stakeholder	Stakeholder Needs	System Requirements	System Structure Architecture
✔	✗	✔	✗	✗

System Functional Architecture	Detail Hardware Design	Detail Service Design	Detail Software Design	Manufacturing Operations
✗	✗	✗	✗	✗

Technique Traits

Identify Stakeholders	Elicit Needs	Remove Ambiguity	Layman's Terms	Technical Terms	Teamworkings
1	3	0	4	0	1
Traceability	Prioritizing	Exploring Breadth	Inside the Box	Outside the box	V&V
3	3	1	0	0	2

Verification and Validation

Analysis	Calculus	Inspection	Demonstration	Test
✗	✗	✗	✗	✗

Description

A focus group is a group interview involving a small number of demographically similar people in which their reactions to specific researcher-posed questions are studied. Focus groups are used in market research and studies of people's political views. The idea is for the researcher to learn about the participants' reactions. If group members are representative of a larger population, those reactions can be expected to reflect the views of that larger population.[1][2][3] Thus focus groups constitute a research method that researchers organize for the purpose of collecting qualitative data, through interactive and directed discussions.[4] The technique is used by a wide variety of professionals including sociologists, psychologists, and researchers in communication studies, education, political science, and public health.