By exploring all functionalities of a product and offering alternative approaches to providing them, Morphological charts help in selecting and combining alternatives. Many times, there are multiple ways of providing a specific function for almost every function of a product. In a morphological chart, the designer brainstorms all different possibilities and places them one next to the other. This allows for finding all possible alternatives and creates the structure for alternative selection and for combining different solutions for different functions. Done in early stages, this allows to establish an initial product architecture, defining how the required functions will be successfully implemented and integrated with each other. [1]