Unique Selling Point
General Information
| Name | Unique Selling Point |
| Abbreviation | USP |
| Learning Cost | 80 |
| Playing Cost | 250 |
| Suggested Phases | 1 |
Engineers
| Mechanical Engineer | Industrial Design | System Engineer | Electrical Engineer | Production Engineer | Software Engineer |
|---|---|---|---|---|---|
| ✗ | ✔ | ✗ | ✗ | ✗ | ✔ |
Technique and Issue Views
| BusinessNeeds | Stakeholder | Stakeholder Needs | System Requirements | System Structure Architecture |
|---|---|---|---|---|
| ✔ | ✗ | ✗ | ✗ | ✗ |
| System Functional Architecture | Detail Hardware Design | Detail Service Design | Detail Software Design | Manufacturing Operations |
|---|---|---|---|---|
| ✗ | ✗ | ✗ | ✗ | ✗ |
Technique Traits
| Identify Stakeholders | Elicit Needs | Remove Ambiguity | Layman's Terms | Technical Terms | Teamworkings |
|---|---|---|---|---|---|
| 0 | 1 | 1 | 2 | 0 | 2 |
| Traceability | Prioritizing | Exploring Breadth | Inside the Box | Outside the box | V&V |
| 2 | 3 | 2 | 4 | 0 | 0 |
Verification and Validation
| Analysis | Calculus | Inspection | Demonstration | Test |
|---|---|---|---|---|
| ✗ | ✗ | ✗ | ✗ | ✗ |
Description
The Unique Selling point is of what makes your product or service preferable or better than those of your competitors. [1] The market is full of products and that are services that are very similar if not identical, the unique selling point is what differentiates a particular product or service from all similar ones, giving it a strategic advantage over the others. A unique selling point can be defined by getting to the heart of what the value the product/service offers and the problem it solves Furthermore it should highlight the product stand-out factor, a specific beneficial characteristic that competitors do not offer or do not provide in a similar manner.
