User Journey Map
General Information
| Name | User Journey Map |
| Abbreviation | UJM |
| Learning Cost | 120 |
| Playing Cost | 200 |
| Suggested Phases | 1 |
Engineers
| Mechanical Engineer | Industrial Design | System Engineer | Electrical Engineer | Production Engineer | Software Engineer |
|---|---|---|---|---|---|
| ✗ | ✔ | ✗ | ✗ | ✗ | ✗ |
Technique and Issue Views
| BusinessNeeds | Stakeholder | Stakeholder Needs | System Requirements | System Structure Architecture |
|---|---|---|---|---|
| ✗ | ✔ | ✔ | ✔ | ✗ |
| System Functional Architecture | Detail Hardware Design | Detail Service Design | Detail Software Design | Manufacturing Operations |
|---|---|---|---|---|
| ✔ | ✗ | ✗ | ✗ | ✗ |
Technique Traits
| Identify Stakeholders | Elicit Needs | Remove Ambiguity | Layman's Terms | Technical Terms | Teamworkings |
|---|---|---|---|---|---|
| 2 | 4 | 3 | 3 | 0 | 2 |
| Traceability | Prioritizing | Exploring Breadth | Inside the Box | Outside the box | V&V |
| 3 | 2 | 2 | 0 | 0 | 2 |
Verification and Validation
| Analysis | Calculus | Inspection | Demonstration | Test |
|---|---|---|---|---|
| ✔ | ✗ | ✗ | ✗ | ✗ |
Description
A user journey map is a visual or graphic interpretation of the overall story/ relationships with a service, product, or brand over time and across different channels. They come in all shapes and formats but are most often represented as a timeline of all points of interaction between the user and a product/service. Product designers use this technique to determine how people use the product and better understand the experience of a product or service from a user’s perspective. User/Customer Journey Maps are used to identify and understand the weaknesses of a product, understand the behavior of KPI’s, and to put the focus on the customer instead of the product. The technique can help create a competitive advantage and increase the overall user experience. [1][2]
