Business Model Canvas

NameBusiness Model Canvas
AbbreviationBMC
Learning Cost180
Playing Cost300
Suggested Phases1
Engineers
Mechanical Engineer Industrial Design System Engineer Electrical Engineer Production Engineer Software Engineer
Technique and Issue Views
BusinessNeeds Stakeholder Stakeholder Needs System Requirements System Structure Architecture
System Functional Architecture Detail Hardware Design Detail Service Design Detail Software Design Manufacturing Operations
Technique Traits
Identify Stakeholders Elicit Needs Remove Ambiguity Layman's Terms Technical Terms Teamworkings
3 2 1 2 0 3
Traceability Prioritizing Exploring Breadth Inside the Box Outside the box V&V
2 1 1 3 1 0
Verification and Validation
Analysis Calculus Inspection Demonstration Test

A business model canvas is a strategic management tool to develop novel or document existing business models and provides a comprehensive view of the various strategic details required to successfully bring a product to market. First introduced by Alex Osterwalder and Yves Pigneur in 2005 based on previous works in business ontology [2], it us utilized as a visual scheme for planning, developing, and testing the business model(s) of organization [3]. According to creators, the business model canvas was created as a multidisciplinary tool to be used by enterprise with the aim to challenge obsolete business models for the creation of new enterprises. Since the release of the original canvas, new canvases have been created for specific niches.