Focus Group

NameFocus Group
AbbreviationFOG
Learning Cost120
Playing Cost250
Suggested Phases1
Engineers
Mechanical Engineer Industrial Design System Engineer Electrical Engineer Production Engineer Software Engineer
Technique and Issue Views
BusinessNeeds Stakeholder Stakeholder Needs System Requirements System Structure Architecture
System Functional Architecture Detail Hardware Design Detail Service Design Detail Software Design Manufacturing Operations
Technique Traits
Identify Stakeholders Elicit Needs Remove Ambiguity Layman's Terms Technical Terms Teamworkings
1 3 0 4 0 1
Traceability Prioritizing Exploring Breadth Inside the Box Outside the box V&V
3 3 1 0 0 2
Verification and Validation
Analysis Calculus Inspection Demonstration Test

A focus group is a group interview involving a small number of demographically similar people in which their reactions to specific researcher-posed questions are studied. Focus groups are used in market research and studies of people's political views. The idea is for the researcher to learn about the participants' reactions. If group members are representative of a larger population, those reactions can be expected to reflect the views of that larger population.[1][2][3] Thus focus groups constitute a research method that researchers organize for the purpose of collecting qualitative data, through interactive and directed discussions.[4] The technique is used by a wide variety of professionals including sociologists, psychologists, and researchers in communication studies, education, political science, and public health.