Co-creation

NameCo-creation
AbbreviationCOC
Learning Cost140
Playing Cost550
Suggested Phases1,2
Engineers
Mechanical Engineer Industrial Design System Engineer Electrical Engineer Production Engineer Software Engineer
Technique and Issue Views
BusinessNeeds Stakeholder Stakeholder Needs System Requirements System Structure Architecture
System Functional Architecture Detail Hardware Design Detail Service Design Detail Software Design Manufacturing Operations
Technique Traits
Identify Stakeholders Elicit Needs Remove Ambiguity Layman's Terms Technical Terms Teamworkings
2 4 3 4 0 4
Traceability Prioritizing Exploring Breadth Inside the Box Outside the box V&V
3 3 2 0 0 3
Verification and Validation
Analysis Calculus Inspection Demonstration Test

Co-creation refers to a product or service design process in which input from consumers plays a central role from beginning to end [1]. It can also be defined as the collaborative development of new value (concepts, solutions, products and services) together with experts and/or stakeholders (such as customers, suppliers etc.). Co-creation is a form of collaborative innovation: ideas are shared and improved together, rather than kept to oneself. This way, the designers/companies will not run out of design ideas [2]. Co-creation could also further strengthen the business relationship between the firm and its customers as it is suggested that customers feel more satisfied when they are involved in the process of production [3]. Although it is hard to determine exactly when co-creation was first used, the first academic work on the subject dates back to 1979 [1] and has since been used in variety of fields such as marketing and design.