Unique Selling Point

NameUnique Selling Point
AbbreviationUSP
Learning Cost80
Playing Cost250
Suggested Phases1
Engineers
Mechanical Engineer Industrial Design System Engineer Electrical Engineer Production Engineer Software Engineer
Technique and Issue Views
BusinessNeeds Stakeholder Stakeholder Needs System Requirements System Structure Architecture
System Functional Architecture Detail Hardware Design Detail Service Design Detail Software Design Manufacturing Operations
Technique Traits
Identify Stakeholders Elicit Needs Remove Ambiguity Layman's Terms Technical Terms Teamworkings
0 1 1 2 0 2
Traceability Prioritizing Exploring Breadth Inside the Box Outside the box V&V
2 3 2 4 0 0
Verification and Validation
Analysis Calculus Inspection Demonstration Test

The Unique Selling point is of what makes your product or service preferable or better than those of your competitors. [1] The market is full of products and that are services that are very similar if not identical, the unique selling point is what differentiates a particular product or service from all similar ones, giving it a strategic advantage over the others. A unique selling point can be defined by getting to the heart of what the value the product/service offers and the problem it solves Furthermore it should highlight the product stand-out factor, a specific beneficial characteristic that competitors do not offer or do not provide in a similar manner.