User Journey Map

NameUser Journey Map
AbbreviationUJM
Learning Cost120
Playing Cost200
Suggested Phases1
Engineers
Mechanical Engineer Industrial Design System Engineer Electrical Engineer Production Engineer Software Engineer
Technique and Issue Views
BusinessNeeds Stakeholder Stakeholder Needs System Requirements System Structure Architecture
System Functional Architecture Detail Hardware Design Detail Service Design Detail Software Design Manufacturing Operations
Technique Traits
Identify Stakeholders Elicit Needs Remove Ambiguity Layman's Terms Technical Terms Teamworkings
2 4 3 3 0 2
Traceability Prioritizing Exploring Breadth Inside the Box Outside the box V&V
3 2 2 0 0 2
Verification and Validation
Analysis Calculus Inspection Demonstration Test

A user journey map is a visual or graphic interpretation of the overall story/ relationships with a service, product, or brand over time and across different channels. They come in all shapes and formats but are most often represented as a timeline of all points of interaction between the user and a product/service. Product designers use this technique to determine how people use the product and better understand the experience of a product or service from a user’s perspective. User/Customer Journey Maps are used to identify and understand the weaknesses of a product, understand the behavior of KPI’s, and to put the focus on the customer instead of the product. The technique can help create a competitive advantage and increase the overall user experience. [1][2]