Co-Creation
General Information
| Name | Co-Creation |
| Abbreviation | |
| Learning Cost | 140 |
| Playing Cost | 550 |
| Suggested Phases | 1,2 |
Engineers
| Mechanical Engineer | Industrial Design | Systems Engineer | Electrical Engineer | Production Engineer | Software Engineer |
|---|---|---|---|---|---|
| ✔ | ✔ | ✔ | ✔ | ✗ | ✔ |
Technique and Issue Views
| BusinessNeeds | Stakeholder | Stakeholder Needs | System Requirements | System Strcuture Architecture |
|---|---|---|---|---|
| ✗ | ✗ | ✗ | ✔ | ✗ |
| System Functional Architecture | Detail Hardware Design | Detail Software Design | Detail Software Design | Manufacturing Operations |
| ✔ | ✗ | ✗ | ✗ | ✗ |
Technique Traits
| Identify Stakeholders | Elicit Needs | Remove Ambiguity | Layman's Terms | Technical Terms | Teamworkings |
|---|---|---|---|---|---|
| 1 | 1 | 2 | 2 | 4 | 1 |
| Traceability | Priotizing | Exploring Breadth | Inside the Box | Outside the box | V&V |
| 2 |
Verification and Validation
| Revised Documentation | Physical/Software Approx & Functional | Physical/Software Non-functional | Physical/Software “Final” Functional | Simulation Calculation |
|---|---|---|---|---|
| ✗ | ✗ | ✗ | ✗ | ✗ |
Description
Co-creation refers to a product or service design process in which input from consumers plays a central role from beginning to end [1]. It can also be defined as the collaborative development of new value (concepts, solutions, products and services) together with experts and/or stakeholders (such as customers, suppliers etc.). Co-creation is a form of collaborative innovation: ideas are shared and improved together, rather than kept to oneself. This way, the designers/companies will not run out of design ideas [2]. Co-creation could also further strengthen the business relationship between the firm and its customers as it is suggested that customers feel more satisfied when they are involved in the process of production [3]. Although it is hard to determine exactly when co-creation was first used, the first academic work on the subject dates back to 1979 [1] and has since been used in variety of fields such as marketing and design.
Figure 1: An overview of Co-Creation
| URL | Review | Level |
|---|---|---|
| https://youtu.be/H-6-wJdeYfk | A short 2 min video giving a short introduction to the method of co-creation and its applications | Basic |
| https://www.youtube.com/watch?v=w3sWDTEdUTk | A concise 4 min video by Microsoft explaining the value of co-creation | Basic |
| https://youtu.be/byYAcGofebw | It is an interview by Venkata Ramaswamy. He talks about how companies use Co-creation to facilitate innovation. | Intermediate |